Why Blogging Is Now The #1 Internet Marketing Tool!
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Blogging is an idea that started in late 90s. It used to be a way to comment on existing webpage, a means for visitors and readers to respond to or voice one’s opinion on a particular page or subject. What began as a single-sentence commentary has evolved into pages of personal views on just about anything and everything. As it continues to grow in popularity, online advertising has invested into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.
1. Blogging isn’t complicated. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.
2. Blogging is the real thing. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
3. Blogging requires little or no expense. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.
4. Blogging establishes you identity. As you get more and more into writing your experiences on any given product or industry, your readers come to believe that they can depend on your posts for their own information source. This means, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may solicit you for advertising on your blog page, or invited you to become an affiliate, which pays for every referral generated from your blog.
5. Blogging grows your business. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base.
Consider the following ways you can grow your market & busines with blogging:
-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
-By joining a blog network. A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
-By using Social Networks like Twitter, Friendster, Facebook to name a few. This is a great way to make people aware of your blog and you new posts. Most of these have apps that you can install on your blog that will ping a url link to your newest post.
Give your business a shot in the arm by using blogging as an Internet marketing tool.
For More Information on Blogging and how to get started go here====> http://bloging.ezway2.com/ < ====Blog on Blogging.
Shazam Apple iTunes Text / Email Shazam 01/15/2010 01/15/2012 10005568
Lowell Churchill @ January 31, 2010
Tweetin – How To Get Retweeted!
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If you have used Twitter for any length of time, you have discovered that not all tweets are created equal. You try to be interesting with the subject matter of your tweets, but you notice that your efforts very seldom pay off with your fellow tweeters. In other words, it appears that your tweets are not retweet worthy.
Hey, you’re tweets are really not that bad. You just have not discovered certain requirements for making your tweet worthy of a ‘retweet’. If you will follow these three suggestions, you might discover a different outcome for your tweets.
1) What’s your handle (tweet name)? Remember, the longer your username, the less space there is to retweet. When people retweet, they typically format it as “RT @username: your tweet here.” So if you want to get retweeted, make sure you’ve chosen a nice, short Twitter username, so there’s more room for thing to get retweeted over and over again.
2) The Length of your Tweet. Again, like 1) above, size matters. If you want to get retweeted often, make sure you leave a lot of space in your tweet. Typically you should leave (5 + username length) characters free in your tweet. That’ll make it much easier to get retweeted, since users won’t have to edit your tweet in order to retweet you.
3) Time of Day. If you really want to get retweeted, you need to determine when your target audience is most likely to be sitting in front of their twitter accounts. If you tweeting in the middle of the night when everyone is sleeping, your tweets will not get a lot of exposure. On the other hand, if you’re posting at peak hours, you’re much more likely to see your tweets get retweeted. There are different apps that will help you discover what are the peak hours for connecting to your fellow tweeter friends.
4) Subject Matter. Common sense teachs us that if we don’t write something worth reading, then no one will want to Retweet what you wrote. If every tweet you share has an html link added on to it, then people will assume that you are only promoting your product or business. What should you write about? Remember people use twitter to make connections with other people and to share information. So, share quotes, questions, ideas, jokes (especially funny things about yourself) , articles blogs. In general strive to be interesting and share content of interest.
Follow these four simple steps and you will see a lot more ‘mentions’ of your name with RT in front of it!
If this article is helpful, please share your comments and hey, you might even want to retweet?
Tweetin – How To Get Retweeted!Lowell Churchill @ January 4, 2010
The Right Blogging Program For Your Niche
Posted in: Blogging | Comments (0)
Choosing which blogging platform to use is one of the most important decisions that you can make as a blogger. The right platform can make blogging a breeze, and the wrong platform can make blogging a chore. Because the program that you use to blog with is such a powerful part of your blogging experience, it is well worth putting in the time to find a platform that provides your ideal balance between a user-friendly interface and a flexible framework that allows you to make your blog look and feel unique. Finding the right platform isn’t always easy, but with a little bit of contemplation and a little bit of research, you will be on your way to finding the perfect blogging platform.
Deciding what your priorities are in terms of ease of use versus customization. Most highly customizable blogging platforms, like moveable type, are a bit more difficult to use than very automated programs like wordpress. If you are new to blogs and to internet technology, you might want to sacrifice the ability to create a custom background design or to integrate a unique font into your template in order to find a program that will be easy for you to use. On the other hand, if you are a veteran web designer with knowledge of html or javascript, you will probably find the limitations of a user-friendly platform to be frustrating. It really is helpful if you’re a newbie to blogging to invest in a blogging course that gives step by step instructions. My Favorite one is Blogging to the Bank. Another good one is is Become A Blogger (bab) which also gives video step by step teaching.
There is no such thing as a blogging platform that is objectively the best one, because every blogger has unique needs. The blogging movement is very much about individuality, so it makes plenty of sense that there would be many different platforms available that are designed to meet the needs of different kinds of individuals undertaking different kinds of projects. This diversity is a good thing, because it means that you will almost certainly be able to find a program that suits your level of technical aptitude.
However, the fact that no two bloggers need the same thing from a blogging platform can make your search for the right platform a bit tricky. When you are reading reviews of different programs, try to keep your priorities in mind and do your best to take into account the position that the reviewer is coming from. For example, a negative review written by an accomplished software designer who complains that a popular platform is too limited may tell you that the platform in question is ideal for a beginning blogger. There is no such thing as the perfect platform for everybody, so instead of looking for the “best” platform, look for the best platform for your specific criteria.
Happy Blogging!
The Right Blogging Program For Your NicheLowell Churchill @ December 26, 2009
Secret Of Effective Internet Marketing
Posted in: Internet Marketing | Comments (0)
When you hear complaints from people who’ve tried going into business online and failed, chances are that it’s not that their efforts were wrong, they just weren’t practicing effective internet marketing. This is where many of the internet marketing center and programs you can purchase fail the average business person. They give an introduction to different ways you can promote your business online, but they only go that far and stop. They don’t give in depth information about how to tweak these techniques to make them work for you, and what to do if they don’t seem to be working.
There’s only one true secret to effective internet marketing: Reevaluate often and change tactics when necessary. Most sources of information you’ll find on internet marketing urge you to try many different models of promotion. Traditional ads, pay-per-click marketing, search engine optimization, joint ventures and a variety of other very good suggestions for ways to get your product or service out in front of those who would need or want it. So you’re introduced to all these various ways of marketing. Then many people think that’s all the information they need, so they jump in with both feet, blow their budget on pay-per-click advertising or some other expensive promotion. The reasoning is that the profits made from this promotion will replace the funds spent and even increase them for the next advertising campaign.
Unfortunately, it rarely works just this way. Very often a person will put these marketing techniques into effect all at once hoping for a large return, but instead very little happens and now there’s little budget left to try again. While there’s nothing wrong with advertising campaigns that cost, like pay-per-click marketing, this type of promotion isn’t right for every business, despite what the expert might say. And it’s hardly effective internet marketing to start out with pay-per-click spending.
Where most fail is that they don’t carefully monitor the response of every type of marketing they have in place. Effective internet marketing isn’t done once and forgotten, left to work behind the scenes to generate huge profit. It’s an evolving process, one that takes regular adjustment and change to be truly successful. And you really can begin this process without spending very much money, and sometimes without spending anything at all.
Aim for the lower cost forms of marketing first. Article marketing, for instance, and filling a blog with fresh keyword optimized content to attract good search engine ranking effective internet marketing and a great start. Yes, you’ll want to optimize your web content, even if you have pay someone to do it correctly.
But hold off on the expensive pay-per-click campaign until you see which keywords and which articles and blog post are referring you the most customers. Then put your money where your customers are, in essence, by creating a pay-per-click campaign based on results you’ve already seen with other methods. Effective internet marketing requires you to reevaluate all of this often, because your best keywords can change even from day to day.
Lowell Churchill
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Lowell Churchill @ October 15, 2009
Five Bad Words You Don’t Want to Use Selling A Product
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Do you know exactly why people don’t seem excited to buy your product? Have you ever wondered why your competitors make more sales even though they have a terrible product to offer? Even worse, why people don’t even bother to give their email address in your opt-in form and subscribe to your free newsletter?
You may wonder why people just don’t feel interested to buy your product or maybe your price is too high. Or you’ve finally realized that your product is a pile of junk and decided to find another product to sell.
You’ve got to stop whatever you’re doing and think for a moment. It is not your product to be blame.
Sometimes your own sales-letter which is the one that kill your business. You’ve written some words that people don’t even want to hear and scare the hell out of them. Studied has shown using these words will decrease your sales up to 75%.
So, what are exactly the bad words you should never say in your newsletter?
1) Buy – This specifically asking people to take out their wallet and spend some money. Bare in mind, most people surf the Internet searching certain information for free and sometimes they need more time before considering buying your product. Whatever business you’re doing, using this word alone can destroy your business in split second. Instead of using the word ‘buy’, change it to ‘claim’ or ‘invest’. Ask yourself, which one sounds better, “Buy this amazing product” or “Claim this amazing product.”
2) Learn – This will remind people back in the old days where they have to study and learn in 1st or 2nd Grade. Nobody wants to squeeze their brain out and learn something new on the Internet. Information on the Internet is just too huge. Nowadays, people want fast information and have no time to learn. Instead of using the word ‘learn’, it is better to use the word ‘discover’. Now we are giving somewhere. Does this word sounds a lot better, “Discover 10 Easy Tips To Improve Your Golf Swing.”
3) Tell – You don’t have to use this word to explain the benefit of your product. People will not listen to you if they don’t recognize you. Study these two words carefully, “Let me tell you the secrets of becoming a millionaire” or “Let me reveal to you the secrets of becoming a millionaire.” Which one do you think that will make people keep on reading your newsletter?
4) Things – Using this word will not make your sales-letter sound astonishing. It makes the sales-letter very boring to read. This will make people lost their confidence in whatever you’ve offered to them. Instead of using the word ‘things’, consider to revise it to ‘tips’, ‘tricks’ or ‘techniques’. “Get these 5 great techniques right away” is far better than “Get these 5 great things right away.”
5) Stuff – This word is what most marketers used to describe how great the product is. If you change it to ‘Insider Secrets’, definitely this will give people an urge to act right away. Consider this two words, “Click here to download your 7 stuffs” or “Click here to download your 7 amazing insider secrets.” Which one would you like to click?
If you can avoid these 5 bad words, your sales will definitely rise. Don’t neglect the power of these words. Now, it’s time for you to check all your sales-letter and change it (if any) right away. You will be surprised of the outcome.
Five Bad Words You Don’t Want to Use Selling A ProductLowell Churchill @ August 14, 2009
Writing A Blog is Easy – As 1-2-3
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Okay, so you have been building your internet business.
You have chosen your niche; you’ve set up your blog page; and you might have even purchased an autoresponder and hosting account! You’re really rolling now.
Then, it hits you…a MAJOR roadblock.
You know that the best way to drive traffic to your website is to blog (and often) BUT what do you write about?
What do you say? What if it is not good enough? What if it sounds unprofessional?
What if you write something wrong and then the entire universe thinks that you are dumb?
Relax. Breath. Calm down. I have good news!
Blog writing is EASY and I can tell you exactly what you need to know! Follow these steps and you will be on your way to driving massive traffic to your website because you are bloggin’ and LOVIN’ It!
Step 1: Don’t Think Too Hard
Whatever you do, DON’T think too hard! Your blog post should be a relaxed piece of writing, similar to a personal diary entry. By this, I mean that the content should come to you without a lot (or any) research. The entry does not have to be a shinny piece of professional wirting.
Instead, it is better to be conversational. Write in the way you think. Oh, and don’t use contractions (Don’t you wish you were told that in high school?). Use basic and small words, which will keep your readers attention longer.
Make your readers eager for your future posts by being funny; use humor.
Step 2: Write About Real Life Experiences
Building a relationship with your readers is important because it turns readers into customers. When they feel that they know you, they will be more confident and likely to purchase from you in the future. Make them like you and create a relationship with your readers by telling them about your real life experiences.
Use daily events to influence how you deliver information. For example, if your niche is dog training and yesterday your dog did something really cool like came to you when you called him, talk about that event in your blog post. Relate the experience you just had with your dog to a specific niche-related technique
And remember, just because you think the information you know may be basic doesn’t mean your readers will…you are the expert after all!
Step 3: Use Simple Yet POWERFUL Technical Components
Okay, so I am sure that you know that there are lots of different technical tricks you can use to leverage your blog for search engines and to increase your “click-through” rate. Many involve HTML code writing or crafty tricks that you practically need a degree from MIT to do.
However, there is hope for those of us who are not technical geniuses.
First, keep your blog post to 300-400 words (This is another thing I bet you wish you heard in high school).
In this case, less is more!
By keeping your post short and sweet (and remember, funny too), you will engage your readers and they will not be annoyed or overwhelmed by your lengthy monologue.
Second, attract search engines to your blog by keeping your key word density level at approx. 2.0. Now, don’t get scared if you don’t know what “key word density” is. All it means is that out of the 300-400 words in your blog post, 6-8 of the words should be your key word(s). Using the example above, “dog training” could be a key word and should appear 6-8 times in each blog post.
Blog writing can be a lot of fun and is a really important part of building an internet business. By posting regularly, you can drive massive traffic to your site and make tons of sales as a result. Just remember to relax and use these 3 steps to blog everyday!
Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at: http://listbuildingclub.com?AFFID=19582
Writing A Blog is Easy – As 1-2-3Lowell Churchill @ August 8, 2009
Reverse Internet Marketing
Posted in: Internet Marketing | Comments (4)
Just when you think you have seen it all in the internet marketing world. A new concept comes along that shakes up everything and has everyone talking!
This is certainly the case with “Reverse Internet Marketing”. The basic idea is to give products away vs. selling products. Sounds crazy?? Well before you click back the back-arrow on your browser you need to think this through. Yes, I used a dirty word ‘think’. Too often we (myself included) act without thinking. But believe me these guys; Lauryn Herbert and Frank Jones have put their heads together and came up with a “Whole New Concept” in Internet marketing.
The cool thing about their new concept is it “actually works”. Where traditonal “selling of products’ converts at a rate of only 1 – 3%. Thier program converts at a rate of over 60%. Whoa, that doesnt’ tak a mathmatician to calculate the difference!
So how are they doing it, well rather than me try to regurgitate the process, just go and read about it yourself and save my fingers from doing all the spelling it out for you!
I would appreciate your feedback in the ole comment section. (don’t spam me with your links I have to approve them)!
Go here to the website to read all about it! http://ebook-4-free.com Yeah, I was pretty skeptical too. But they made a believer out of me!
Reverse Internet MarketingLowell Churchill @ August 7, 2009
Selling Other People’s Products – Become An Affiliate
Posted in: Affiliate Help | Comments (6)
A lot of people are now getting into online businesses and online marketing either to supplement their “day job” income or for it to become their primary source of income. Why? Because online marketing just provides them a lot of benefits & options!
First, you can reach just about anybody in the world who has Internet access if you market your products online. That means a wider market for you, which can translate to larger profits. Second, setting up an online business requires only a fraction of the cost required to set up an actual business establishment, which means a lot of savings for the business owner.
Another aspect that has attracted a lot of people towards online marketing is the fact that one doesn’t have to have his own products to get started. In online marketing, one can start making a lot of money just by selling, or even by just trying to sell, other people’s products. And getting started with this kind of marketing strategy is actually quite easy. All that one needs to do is to set up an agreement with an online retailer or merchant, and after everything is settled, one can immediately start making money by selling the merchant’s or the retailer’s products.
Incidentally, the most popular and the fastest growing method of selling other people’s products online is affiliate marketing. Affiliate marketing, in its simplest definition, is a relationship between an online merchant or retailer, who has products to sell, and his affiliates, who are willing to promote the merchant’s product on their website.
In a typical affiliate marketing set up, the merchant provides his affiliates with banners and text ads that links to his site. The affiliates will then get these ads posted on their website and they get paid whenever traffic or sales is directed to the merchant’s website. Affiliates are often paid on commission basis, although other online merchants would opt to pay a fixed fee for the affiliate’s compensation.
Starting to make money online with affiliate marketing is relatively quick and easy. All that one has to do is to sign up as an affiliate for an online company that offers affiliate programs. An alternative method, and usually an easier one, is to sign up as a member of an affiliate network—a network that hosts a variety of affiliate programs for different online merchants or retailers. Signing up is usually free, although other companies and networks may require you to pay a particular fee. Such fees, however, are made as payment for additional services that the company may render, like providing you with tools and assistance to jumpstart your online business.
When you sign up with an affiliate marketing program, you are usually required to fill out a form containing information about yourself. Some affiliate programs may also require you to present the URL of your website and describe its contents. This will allow the retailers to verify that you actually have a website with contents that are relevant to their products. Some affiliate programs, however, won’t require you to have a website. After filling out the form and all, you are then allowed to choose the affiliate programs you want to promote.
After signing up with an affiliate program and being an actual affiliate, you are now ready to start making a lot of money by selling other people’s product online. How do you make money? There are actually a number of ways for you to earn money as an affiliate, and most of these ways depends on the type of affiliate marketing program you’ve gotten into.
Many affiliate marketing programs compensate their affiliates in either of three ways: pay-per-click (PPC), pay-per-sale (PPS), or pay-per-lead (PPL). In pay-per-click affiliate marketing, the affiliate is paid whenever he directs traffic to the merchant’s site. PPS and PPL affiliate marketing programs work rather differently. In PPS, the affiliate only gets paid when his referral converts into an actual sale. In typical PPS affiliate programs, the affiliate would usually get 15% to 20% commission for each conversion. PPL affiliate programs work the same way, although affiliates are paid a fixed fee whenever his referral converts into a lead for the company.
Some affiliate marketing programs are two-tier programs, wherein the affiliate is also allowed to recommend other affiliates to the merchant. In such affiliate programs, the affiliate would not only be paid for the traffic or sales that he would direct to the merchant’s site but also for the traffic or sales directed by the affiliates who signed up with the program through his recommendation.
Yet another way of earning more profits with affiliate marketing is through residual affiliate programs. Residual affiliate programs are affiliate programs where the affiliate gets paid a number of times for as long as the merchant keeps the customer the affiliate has referred to his site. One form of residual program gets the affiliate paid a commission every time the referred customer purchases something on the merchant’s site. Another form of residual affiliate program gets the affiliate paid a percentage every month for as long as the company keeps the referred customer.
With a lot of options available and a lot of ways to earn money, affiliate marketing is undoubtedly the most popular and the easiest way to make money by selling other people’s products online. As to how much money one can earn from affiliate marketing actually depends on the affiliate. A dedicated and hardworking affiliate would certainly get more from the program compared to those affiliates who would simply sign up and forget about the program later.
Two places to get started with Affiliate Products:
- Click Bank – www.clickbank.com
- Commission Junction – http://www.cj.com/
Lowell Churchill @ August 2, 2009
Internet Marketing Always Requires A – Strategy
Posted in: Internet Marketing | Comments (3)
Too many internet marketers run some unprofitable websites
or businesses with no short or long term strategies. Some people do not have any goals, while some seem to jump from one ‘business opportunity’ to another.
Some internet marketers treat their internet marketing business like a hobby, and yet expect to earn some good checks from it. To succeed in internet marketing, you need to apply some strategic internet marketing techniques.
Strategic internet marketing is basically about having a promotion plan that employs effective and proven marketing devices to get high converting results for your internet marketing business.
You mast use a list of selected marketing plans that are effective; and you must make sure that you perfect your skills in these strategies in order to make them effective. There are proven marketing strategies that can guarantee you success in internet marketing if you apply them consistently.
1) Writing and submitting Articles
A very effective and cheap way of promoting your business. Writing articles builds your credibility and also drive plenty of targeted traffic to your site, all for free.
2) Pay per Click Advertising (PPC)
PPC is the fastest way to get traffic to your internet marketing business’ website. However, to make this strategy successful and cost effective for your internet marketing business, you must educate yourself about keyword selection and bidding for your keywords. (Get Free Google Ads Here)
3) Start Your Own Ezine
This is most likely the most powerful marketing technique on the internet. Having your own list of subscribers to send a newsletter (E-zine) to on a regular basis is a powerful way of expanding your internet marketing business.
4) Viral Marketing
Another very popular and effective marketing strategy for your internet marketing business. You can give ’stuff’ away that people can use and put links to your web site in it.
Information is a powerful tool in marketing. Give people rights to share the ’stuff’ with their friends and email lists. In the long term, this will build a lot of traffic to your website.
5) Linking
One way or reciprocal linking is critical to your online success. This tactic takes time to develop, but it is well worth your effort. Search engines assess the importance of your web site by the number of incoming links pointing to your site. You can build one way links by articles writing and submitting and also participating in relevant forums etc.
6) Search Engine Optimization (SE0)
This is another long term marketing tactic for your internet marketing business. Your pages must be fully optimized for the
search engines. The most inexpensive and targeted traffic you can receive will come from high search engine rankings.
Stop taking your internet marketing business aimless and start to apply a solid strategy that will guarantee you success and wealth.
Internet Marketing Always Requires A – StrategyLowell Churchill @ July 2, 2009
Twitter’s A Growing & Hackers Are Showing!
Posted in: Social Media | Comments (1)
Twitter in the nuz again. The exponential growth of Twitter seems to be attracting more hackers than Tweeters. With it’s vast database of members it makes the company a very attractive target.
The microblogging service Twitter was hacked during May 2009 and stolen internal company data was posted on a French blog this week.
Twitter founder Evan Williams confirmed the attack in an e-mail to TechCrunch, stating, “In general, most of the sensitive information was personal rather than company-related.”
Nevertheless, Twitter’s alleged internal projections were revealing.
Twitter estimated that 25 million people worldwide would be using the service by the end of 2009.
•2009: 25 million users
•2010: 100 million users (300% growth)
•2011: 350 million users (250% growth)
The firm projected that it would have 100 million users in 2010 and 350 million in 2011.
Don’t know if they’re being a little over optimistic or someone is looking into a glass ball & trying to predict the future. One thing is for certain, Social Media has touched a world-wide itch, and everyone seems to be scratching!
Twitter’s A Growing & Hackers Are Showing!Lowell Churchill @ June 19, 2009
